Marketing Trends for 2019
Your marketing strategy needs to adapt and evolve with changing trends. As an entrepreneur you’re busy managing every aspect of your business so here are a few important trends you might want to incorporate into your strategy for 2019.
1. Artificial Intelligence (AI)
AI Marketing is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
- Chat bots
- Improved ad performance
- Product suggestions
- Marketing automation
2. Micro Influencers
Influencer Marketing identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Take advantage of a local bloggers captive audience for a partnered post or review.
Flywheel Marketing places customer experiences at the centre of your strategy turning customers into ambassadors. Customers become your new sales force through word-of-mouth advocacy.
Content Marketing continues to be a high priority, but video is becoming more popular. Video doesn’t have to be expensive. Affordable videos can be shot on your smartphone and shared on your social channels.
Video sharing platforms include:
5. Voice Search
Consumers increasingly turn to voice search using tools such as Apple’s Siri, Alexa by Amazon and Google Assistant. By 2020 48-50% of all searches will be voice. Small businesses need to ensure their content is crafted to be responsive to voice search.
6. Novel Content
Novel content can be a fun way to engage your audience and build social media momentum, but it can also provide valuable insight into audience’s behaviours and preferences.
Novel content includes:
7. Privacy & Security
With so many data breaches it’s important to reassure customers that their information is handled with the utmost responsibility. This can set you apart from your competitors and sway buying decisions.
8. Build-out Google My Business
Treat your Google My Business page like it’s your homepage. Add photos, list hours, complete location details and solicit reviews from customers.
9. More Competitive Ads
Like any auction, campaigns depend on the number of competitors bidding for the same keywords. Pricing will become increasingly competitive so expect to pay a higher cost per lead.
Content remains king. Create unique and original content that will establish credibility and build trust. Sharing knowledge places brands top-of-mind when the customer is ready to make their purchase decision.
If you’d like help incorporating these trends or want to learn more about how they might impact your business please reach out.